Story

Dan Tra

Have you ever seen the happy smile on the simple face of the Dan Trà ? It is their joy and a sense of satisfaction when they see the final models they have created. We witnessed this heartwarming scene, and it left a lasting impact on us.

Driven by the desire to support and uplift these gifted individuals and preserve traditional craftsmanship, we were inspired to take action. In 2013, we took a bold step and established INDOCHINA,.JSC (brand name Viettimecraft) with a clear vision in mind – to create a home where these artisans’ talents could shine on a global stage.

With a strong focus on export and B2B partnerships, we set out to connect the craftsmanship of Vietnam to international markets. We wanted to showcase the beauty of these handcrafted pieces to the world, while also promoting sustainable practices and environmental responsibility.

We are not just a factory, we become a hub of creativity, innovation, and collaboration and opened doors to new opportunities beyond local communities.

Our Milestones

2007

New Ocean Group was founded & started a business of Handicraft Products

2013

Officially exporting and wholesaling products to the international markets.

2018

The first factory received BSCI certification

2022

Completed the third factory meets BSCI requirements in Chuong My, Hanoi – Become top 10 enterprises with key industrial products in Hanoi.

Vision

Viettimecraft desires to be lead as the premier wholesale supplier of Vietnam handicrafts abroad, promoting ecofriendly practices, preserving traditional craftsmanship, empowering skilled artisans, and fostering a global appreciation for the beauty and artistry of Vietnam’s handicraft.

Mission

To customer

Provide products and services with world-class quality and optimal design, satisfying the legitimate demands of customers.

To business partners

We are committed to sustainable development through a long-term cooperation spirit.

To craft artisans

Establish a working environment that is equal and encourages creativity in work.

To society

Focusing on environmental protection by utilizing eco-friendly, recyclable materials, advocating for a natural lifestyle, and encouraging sustainable living for the betterment of our world.

Đan Trà

CEO

Aim to balance between artistic creation and cultural tradition, our products orient uniqueness and creation yet modernity. We concentrate on designing sustainable and especially environmental-friendly products